"I am much more curious than I was 20 years ago, when I was mostly operating under the pressure of trying to look like I knew what I was doing. I know I probably should know by now, that it would be more impressive, that my books would be more definitive, my conference speeches would feel more actionable. But since I actually spend most of my time working on problems and ideas, curiousity is my best friend and the idea of being an “expert” in advance of properly doing that work is just a recipe for disaster (or a job with “executive head of” in the title!)”.
John Grant, The Brand Innovation Manifesto