Friday, November 16, 2007

brand gap(s)

for those of you who want to read the next book in our quasi club and have been patient with me (ian, kelsey, heather); i suggested the brand gap. simple but some really good ideas. i particularly like his 3 questions, "who are you, what do you do and why does it matter?"
also some good ideas on naming.
and i await your responses on other things or concepts that might be of use to you in this book.