just returned from trip to ghana. interviewed people in ad agencies in accra as i was curious about how they develop strategies for the accounts they work on. some large agencies have opened offices there. basically the system for developing strategy is the same as u.s. and europe but the outcome/ the creative product is very different. nothing works with out remembering the indigenous culture.
saw many different signs as the commerce is set up in many small individualized stores (?). only one mall in the capital accra. as second, larger one is being built. most of the signs were not created by ad agencies but either by the people who own the shop or sign painters working at the behest of the shop owners.
definitely the feeling of a developing country.
may the people there remain open and friendly.
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