Friday, February 6, 2009
been quite cold here in nyc this week. but going to warm up.
every agency person we talked to said it's about digital. not just digital the internet but digital as it impacts the society. not just invading and annoying but adding fun to the environment. like changing colors on a building in tokyo for sony or an audience in a movie theater raising their hands and test driving a mini.
we all probably know these things but the thinking needs to be more expansive so we think in terms of that effect, not just what we know.