looks like ian might be the only one still playing along but this is the next book on the list. great idea of moving from everyone thinking outside the box when the real difficulty is thinking inside the box/ like houdini had to do. more later.
i am a professor at the university of oregon in the school of journalism and communication. i have worked in the advertising industry for over 20 years, mostly as a media director and i chose to work with students more than clients about 10 years ago. i realized that most of our moms said to interrupt and annoy people is impolite but i saw that most advertising was (and still does) interrupt and annoy.
i set up this blog as part of a class.
the purpose of the class is to stimulate a deeper curiosity about the societal and cultural context surrounding the planning of advertising.